Mocha mousse, Pantone's new color of the year, evokes a warm, light, whipped delicious treat. But there's a lot more to how colors are chosen.
The Pantone Color of the Year program, now in its 26th year started as a way to engage consumers around how “what's taking place in the world is expressed into the silent language of color,” Pantone Color Institute Vice President Laurie Pressman says.
According to Time Magazine, "Pantone Color Institute Executive Director Leatrice Eiseman describes mocha mousse as a color that reflects the need for harmony. The selection comes amid much political turmoil. The Global Peace Index 2024 found that there are currently 56 conflicts worldwide—the highest since World War II. Some 97 countries saw decreases in peacefulness with North America recording the largest regional deterioration in regard to peace, per the Index."
"Mocha Mousse ’s a color that feels both grounding and evocative, and its rich neutrality offers a soothing antidote to the chaotic world around us. The color chosen is a reflection of the current needs of the world as opposed to a forecast of what’s on trend."
According to Pressman, "To select the color, a global team looked at new technologies, social values, art collections, travel destinations, and assessed the overall mood or feelings designers and consumers were feeling throughout the year. There's reasons why people gravitate to certain color families when they do. For us, it really is zeroing in on a color family that we see bubbling up across all areas of design, and then from there, drilling it down into the color that we see,” said Pressman
So grab your cappuccino, macchiato or latte and let's take a look at some inspiration that complement this great color choice:
"Half-caf, double-tall, non fat, whole-milk foam, bone-dry, half-pump mocha,
half sugar in the raw, double cup, no lid, capp - to go."
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