Want to spread goodwill in your community and help promote the positive health benefits of giving and receiving flowers? Participate in this year's Petal It Forward campaign and spread kindness in your community.
For the last nine years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.
Watch what happens in this video:
Here are a few tips to help you plan the event:
Partner with your wholesaler or supplier to get single stems or bouquets of flowers.
Craft a plan for how you will pass out flowers/bouquets on October 16th. Use this as an opportunity to promote your shop and gain attention from the media.
Encourage staff and recipients to take photos and share on social media. Tag SAF so they can share your stories and use the hashtag #petalitforward in your social media.
For ideas and tools on marketing this program, visit: https://safnow.org/petalitforward/
“Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”
Princess Diana
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